RADIO COMMERCIAL THAT PUTS YOU TO SLEEP WITH FIRST SENTENCE

by Dan O'Day on July 21, 2014

It’s really not that difficult to write an effective radio commercial.

Here are a few basic rules.

1. Don’t talk in stupid cliches.

2. Don’t use inappropriate adjectives.

3. Don’t begin your spot with words guaranteed to make everyone in the audience stop listening.

Here’s an example of a retail radio ad that doesn’t follow those three simple guidelines.