A Loyal Reader Writes:
“This commercial copy we received from the regional office of International House Of Pancakes is so bad that it’s almost funny. It came from their Vice President of Marketing.
“It’s incredible that a company of that size would turn over the task of representing this restaurant to someone who may have never written radio copy before.
“Here is a verbatim copy right down to the typos, missing words and abbreviations.
“I can’t wait to get my lips around those pancakes between 6 a.m. and 10 p.m. Can you?”
I’ve altered the location information but nothing else.
Here’s the advertising copy.
“IHOP”
Been to IHOP Lately? Well now is the time to
go because we’ve just opened a new location
in Smallville, located on Hwy 102 and
Orange Avenue in the XYZ Shopping Center.
We’re open from 6:00 a.m. to 10:00 p.m.
Mon-Thurs. and 6:00 a.m. until midnight
Fri. and Sat. We offer more than 16 types of
pancakes, omelettes, and other breakfast
specialties, as well burgers, sandwiches,
salads and steaks. So if you in the mood for
a special treat, stop in to see us at our new
IHOP in Smallville, or one of our other four
locations in the area. “Any Time’s a Good
Time for IHOP!
(All errors above were in the original.)
That’s a Yellow Pages ad, not a radio commercial.
As I’ve said before, the easiest thing in the world to write is a bad radio commercial.
That’s why so many people write them.
Comments on this entry are closed.
Just heard Sterling’s plea…well commercial writing could be like that. Who wrote it- Sterling or his girlfriend? Are people in arms at the one who wrote it(Sterling) or his girlfriend? Who lost the team? His girlfriend recorded what he said. Is it all bad-yep. Will you record it and air it? If yes then why are you telling me. Stand up -don’t record it, nor air it-you are adding to the problem.
Just heard Sterling’s plea…well commercial writing could be like that. Who wrote it- Sterling or his girlfriend? Are people in arms at the one who wrote it(Sterling) or his girlfriend? Who lost the team? His girlfriend recorded what he said. Is it all bad ?-yep. Will you record it and air it? If yes then why are you telling me. Stand up -don’t record it, nor air it-you are adding to the problem.