If you begin your radio commercial by implicitly making a promise to the listener, it’s wise to keep that promise by the end of the spot.
Ralphs Grocery’ radio advertising would benefit from understanding that simple fact.
SUPERMARKET RADIO COMMERCIAL REVEALS “AMAZING” INFORMATION
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She could have promised to tell me the secret to wealth, health, and a bigger… brain by the end of the commercial, and I’d not have heard it.. I was bored and switched the station by the time she hit Avocados.
Talking normal. Do people make promises as they first walk to you? NOPE. Is a Copywriter a name like Father is a name yet they both may have no depth or integrity in their job requirement if they have no concept? This all tires me too .Does “copywriter” here have any idea they made a promise? No! Also in the donut they make LIMITS! If you are gonna write fluff make it engaging I know about breakfast , lunch , and dinner-or are you slamming other cultures because they may not know?
Thank you David Glass for that dig about news copy “that sounds like a minutes report from a meeting”. News is another part of radio that suffers from bad copy – but stations don’t care because surveys tell them no one listens to the news. In fact a lot of stations end their news day at noon. Make it interesting and people will listen.
Thank you David Glass for that dig about news copy “that sounds like a minutes report from a meeting”. News is another part of radio that suffers from bad copy – but stations don’t care because surveys tell them no one listens to the news. In fact a lot of stations end their news day at noon. Make it interesting and people will listen.