HOW TO BE CLEVER ON THE RADIO IN ONE EASY LESSON

Most radio people who attempt to be “clever” make the mistake of not beginning their creative process in the most promising arena: their own true life experiences.

Ironically, beginning with your own simple truth is the most reliably fast way to arrive at something truly original.

On our “I’m A Radio Pro Who Still Wants To Use My Talents And Skills Profitably” Facebook group, AJ MacKay posted this question:

“Looking for some suggestions on what to call a party/request type show that would be playing songs from the 90’s and early 2000’s……anybody have any suggestions?”

I responded:

“Just as an exercise, try writing an invitation to this party where you’ll be playing all those great songs.

“The invitation is something you’ll be mailing to all of your friends who love exactly this kind of music and would enjoy hanging out together, grooving to the sounds.

“No word limit; just write and write and write.

“I know this sounds like ‘work,’ but if you do it I predict you’ll stumble upon a great name for the show.”

AJ replied:

“Not work at all….I’d consider it research and a worthwhile investment.

“Great idea. Thanks! Ill definitely do that this weekend.”

Later he reported:

“I did what you suggested and I think I struck gold.

“I graduated high school in ’92 and started my radio career as a freshman, so a lot of those memories came flooding back.

“The title: ‘Back In The Day w/AJ McKay’

“Being a Production/Imaging/Voice Over guy….the creative in the imaging will really sell the feel of the show, or at least that’s my hope.”

Personally, I think it’s an excellent title that both describes and personalizes the program.

You want to be “creative” and “original”? Start with the truth, and see where it leads you.