Too many radio imaging directors and producers think “it’s all about the tools.”
They think the job of a great radio producer is to impress the audience (and other radio people) with all sorts of technical tricks.
Here’s one of my all-time favorite radio station promos, from WINS/New York.
If it didn’t make you smile, that’s okay. That just means it didn’t fit your taste or sensibility.
But if it did make you smile — or, as I did, respond with awe at its brave creativity — a reminder:
The people who did this 5 decades ago didn’t have 99% of the production tools available to you today.
All they had was an idea.
And a “what if…?”
And the desire to find out.
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Is this the right promo; sounds like something from Liechtestein…?
Yasz pappa brzini zstiki, 10-50, “On Broadway!”…
LMFAO !
I’m not sure how this effort improves the image of WINS. What they’re talking about calls to mind WHN / 1050, a 50KW MOR station which was further uptown on Park Avenue. I don’t recall that one but it would do comedy promos from time to time. Site of my first radio job!
It reminds me of Stanley Unwin. Check him out on YouTube