What if a radio show prep service were to present you with an outrageous offer:
“A collection of 2,500 pieces of material…all of them guaranteed to fit your personality and to work for you on the air. If even a single one of those 2,500 bits doesn’t work for you, you don’t have to pay a penny.”
If such a guarantee were possible, would you be interested?
Might you even pay for such a service?
Here’s a technique I call Preparing in Reverse — and it seems so obvious that you might want to kick yourself for not having done this all along.
If you’re a clever, articulate person, during the course of a typical show you will ad-lib a number of remarks that are at least mildly amusing: an off-the-cuff comment about the weather, a humorous intro to a record, or even just an offbeat way to give the time or temperature.
As soon as you deliver it on-air, write it down.
Use it again in six months or a year.
If on average you come up with only two such remarks per day and if you had begun writing them down (after the fact) one year ago, by now you would have 500 custom written, personally tested pieces of material that you know will work for you.
If you had been doing this for the past five years, you would have at your fingertips a collection of 2,500 such pieces of custom written material.
If you haven’t been doing that already, start today.
And be sure to thank yourself five years from now.
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I totally agree Dan and when I was working at 3 or 4 radio stations a week I would re use stuff I had done that I felt worked, just maybe tweaking it a little to suit either the format, demographic or region.