≡ Menu

IF YOU CAN ASK ONLY ONE QUESTION OF RADIO ADVERTISING CLIENT

KONICA MINOLTA DIGITAL CAMERAIf the commercial copywriter can ask only one question of the account executive before starting work on a new radio advertising campaign, here is the question that should be asked:

“Tell me what I need to know to be able to sell this product or service to our client’s customers.”

Comments on this entry are closed.

  • Boyd Butler June 10, 2013, 4:24 am

    Tell me “everything” I need to know….

  • Jim McAleese June 11, 2013, 9:43 am

    And the account exec replies: “You’re the writer, figure something out.”