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MONDAY RADIO COMMERCIAL SMACKDOWN: Eye Doctor Ad Campaign

View this radio advertising critique on YouTube.

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  • ADD April 8, 2013, 8:12 am

    I was waiting for the smackdown, because as I listened to this, I thought it was pretty good! Your suggested changes would have made it perfect, of course, but I have to say if I had produced this I would be pretty happy with it — although I would have argued against the line about the mom’s education, exactly as y0u point out.

  • Jim McAleese May 3, 2013, 2:02 pm

    How about changing the slogan to: “Straight Talk About Better Vision” or “Straight Talk About Your Vision”

    Just sayin’