A bus stop bench ad in Los Angeles:
XYZ REAL ESTATE GROUP
We are changing the residential real estate market forever.
ASK HOW!
This is a clumsy adaptation of a classic weight loss marketing campaign:
“I lost 40 pounds on (Product) — Ask How!”
People might ask how you lost 40 pounds.
But absolutely no one (other than a fellow real estate person) ever will ask how you’re changing the residential real estate market.
Whether it’s a sign on a bench at a bus stop or a radio commercial, successful advertising (to paraphrase Claude Hopkins) enters into a conversation the targeted consumer already is having.
Asking people to join a conversation that only you are are interested in having is not a recipe for success.
