This is the fourth installment in my advice for radio personalities series.
Embrace Emotion.
Radio is a hot medium too often peopled by cold performers — jocks who are completely predictable, who don’t care about their audiences, and whose shows rarely are fueled by emotional or creative inspiration.
These people are all attitude and no substance; they strut and shout but don’t really care about anything.
As a result, they don’t achieve a strong connection with their listeners.
And if you don’t make a human connection with the person on the other side of end of the transmitter, what’s the point?
