A radio interview — whether it’s with a celebrity, government official, listener, etc. — should be a journey of discovery.
The interviewer’s job is not to ask a question, wait for an answer, and then ask another question.
It’s to lead the audience to a place they haven’t been before: a new insight or understanding; new information; new emotional context for the subject being discussed.
Listen to your most recent interview and ask, “Did we discover anything?”
If the answer is no, then you wasted your time and your listeners’ time.
