Recently I found myself on the home page of a radio station website.
The one thing that immediately grabs the attention of every visitor — placed squarely in the middle of an almost empty page — is a Google search box.
It wasn’t to use for searching the contents of the website. It was Google’s standard “search the Web” function.
So the big, immediate Call To Action on the station’s website is…to leave the site.
If someone wants to search for something online, they are not going to think, “HmMm. I think I’ll go to a radio station’s website and use their search tool.”
The only website that should feature a Google search tool (again, for searching the Internet, not for searching within your site) is:
www.google.com.
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I disagree on one point… the portals that are to be used as homepages should also feature a Google search tool for the Internet. Other than that, I AGREE!!! Your station’s website should feature your stream, your programs, your music, your DJs, your sponsors.
And please take those damn Google Ads from your station’s website, you have the sales force and customers to sell your website and/or stream yourself, don’t use a service that mostly will place ads for your competition, be it another station or another website to get music or MP3 players from!
…just my 2 cents.