Here’s what I usually hear, from radio programming employees:
“The station won’t make any investments to help us improve: books, seminars, etc.”
(My usual reply to that, by the way, is: “Then I guess you’ll just have to find someone who’s interested enough in your career to invest in it.”)
But here’s a comment from a station manager who’s ordered a lot of my stuff over the years:
“I just wish my air talent would utilize the tools we provide them!”
Suggestion: Create a one-page form that is distributed to all air staff members:
“We are among the minority of radio stations that believe in investing in useful tools for our air staff. But we don’t want to continue such an investment if the tools we purchase for you aren’t used.
“Below you will find a list of the items we have ordered for Programming use during the past six months.
“Beside each one that you personally have used, please write in your own words how you have used it, how often, and how it has assisted in improving your on-air sound….”
