“I can’t get my radio advertising clients to listen to me!”
You need to teach your clients what’s required for a radio commercial to be effective.
You need to teach them before it becomes necessary to assert your superior knowledge.
Here’s the first, simple lesson for you to share with them:
Don’t Scatter; FOCUS Your Message.
There is a natural tendency among advertisers to use a “shotgun approach” to their radio commercials — to try to cram as much information and as many different “reasons to buy” into the spot as they can.
Wrong.
Teach them to identify and then to deliver a single core message — the one thing you want the targeted listener to hear, to understand, and to remember.
Just one core message, delivered again and again and again.
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So I am looking at the songs playing on audio vault followed by the stack of spots. The thing you may be saying is “why must the composition and planning of the ‘song’ creation not apply with ‘spot’?”
Do the singers excel with legaleze ,and have that ultra dj attitude?
Taylor Swift tells a story you can picture , some warmth. Is Fiat,Adam C is adding some stuff. What about Jim’s Plumbing -doing that-copy written like that, delivered like that? 🙂 Marry Christmas Dan Thanks
radio is not tv! Thanks