Here’s a brilliant marketing idea I’ve had in my files for years.
It was forwarded to me by radio programming consultant Jaye Albright.
The accompanying note explained that a sports shop in Germany promoted its grand opening by advertising this offer:
“Get dressed for free, from head to toe, first come first serve. Only condition: come naked.”
Not all of the photographs taken during the grand opening were as coyly posed as these. I’ve thoughtfully decided to shield you from the more interesting — I mean, more graphic — shots.
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The single greatest grand opening marketing idea ever! Pure Genius!!!
Just “schwing” on in and try to concentrate on the sale!
I hope they had hand etc. sanitizer.
Having been to many public pools in Germany as a kid, it doesn’t surprise me. The Deutsch are not shy about their bodies.
“Just schwing on in” Now thats funny