Regardless of the media, few advertisers are smart enough to talk to the targeted consumer from the consumer’s point of view — to “enter the conversation” the consumer already is having.
I spotted this ad among a “magazine” version of a ValuePak: 100% advertising for local businesses.
Notice how this ad is not about the advertiser. It’s about the person who has “too much junk.”
Notice how the top of the page sells the results they offer:
“Unclog your space! Same Day Pick-Up.”
Notice how you don’t have to read the ad; you can scan it for the elements that resonate most with your own situation:
* Household Junk Removal
* Move In/Outs
* Garage Clean-Outs
* Storage Unit Clean-Outs
* Garden Junk & Yard Waste
…etc.
And look at the two lines above the phone number:
Just Point To The Junk You Want Removed!
We Load, Clean Up, and Haul Away. Problem Solved
Nope, this ad isn’t about the advertiser. It’s about the person who has “too much junk.”
Good job!
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Excellent! Perfect! Well done!
What? No, “For all your residential and commercial clean-up needs” somewhere in the copy? Thanks for sharing, Dan. One of the best print ads I’ve seen. And I love the consistency between their ad and the home page of their website, with the same color scheme and essentially the same layout. Nice work.