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HOW TO BE A REAL PERSONALITY ON A MUSIC INTENSIVE RADIO STATION

by Dan O'Day on October 16, 2012

Here’s Bruce Scott from KOST-FM/Los Angeles (a Soft AC station).

Being a real personality on a music intensive radio station doesn’t necessarily require a lot of time.

But as Bruce demonstrates, it helps if you have a personality.

Comments on this entry are closed.

David Teasdale October 16, 2012, 10:44 am

I’ve always believed that being human, and having a genuine personality is the way to reach people, this is a good example of that. The same lines delivered in a DJ style wouldn’t be as effective.

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