Earlier this week I talked about the importance of a radio commercial selling not feature, not benefits…But results.
Here’s a store window advertisement that doesn’t sell the product; it sells the results.
At first the only product you notice is the dress. But look again — those boots are part of the experience offered by this advertiser.
The experience is presented not from the point of view of a mannequin in the store but in the kind of environment the store’s customers envision when considering making a purchase.
