The opening line of this commercial is promising.
As an experiment, stop the audio player after the ad’s first sentence. Then imagine what kinds of information you’ll learn during the rest of the commercial.
You played just the first line, right? Okay, now play the rest of the radio commercial.
The opening line promises to share some “amazing” information with us regarding the amount of food our family goes through in a single day.
Okay, I’m intrigued.
Is it X number of calories, which converts to enough electricity to power Y number of light bulbs for Z hours?
Is it twice as much as the amount of food a typical American family consumed two generations ago?
Here’s the “amazing” information: Our family has breakfast, lunch, dinner, and snacks.
Wow. Who knew?
Hint: An insipid, inane opening line does not encourage the audience to keep listening. Which is why so few of them ever will hear the rest of that commercial.
