Another in my series of brief yet relevant radio job descriptions….
The job description for a Radio Promotion Director:
To win as many new friends as possible for this radio station and to maintain and enhance our relationships with our existing friends…
…usually while also making money for the radio station.
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…and not spending a dime…
…usually while also making (a lot of) money (and/or goodwill) for the radio station… without spending a dime… and having the PD or the GM take all the credit.
Straight to the point, Dan.