Opening line of a commercial I heard on a Los Angeles radio station:
“Behind every cloud, there’s a silver lining.”
Right.
Also, you never should judge a book by what’s between its covers.
WHEN CLIENTS WRITE THEIR OWN RADIO COMMERCIALS
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Don’t count your chickens before they cross the street.
“It’s that time of year again!” Really? Isn’t it always that time of year? That one has got to go!
OR —- always opening up with a question. Noticing that happens alot!
ATTENTION – STATEMENT – DOCUMENTATION – MOTIVATION
4 simple elements of a good commercial that are seldom used.
Attention! Statement Documentation Motivation! Love it… I will pass this on!
from an outdoors store : NOW IS THE DISCOUNT OF OUR WINTER TENTS !!
@Rob: A penny saved is worth two in the bush.
Here’s a gem from one of our sales reps:
THE IDEA OF BRINGING THE THERAPUTIC COMFORT AND RELAXATION OF A SOOTHING SPA INTO YOUR HOME SOUNDS VERY APPEALING! OR, PERHAPS YOU ENJOY PLAYING POOL? (SFX-POOL BALL) WELL NOW’S THE TIME TO TURN THOSE DREAMS INTO REALITY!
Opening line of a commercial I heard on a Los Angeles radio station:
“Behind every cloud, there’s a silver lining.”
(then it should have been followed with)
And now that means more than ever! Silver is up over 24% over the past year. So come on down to Dick’s gold and silver and bring your old silver coins, silverware, jewelry for cold hard cash! yes we do keep it in the freezer. And if you have Gold bring that too! You never know that cloud my have a gold lining too! Dicks Gold and silver we won’t dick you on the price!
Sure, you want them to be part of the process, but when they take the wheel, the results can be disastrous
One of my favorites: “Listen up folks”
If they had used the Bad Commercial Generator, the first line could’ve been, “Behind every cloud, there’s a silver lining – hey, I’m talkin’ here!”
I swear I’ve read this one every year: “Now that Winter is here, it’s time to get your car checked, because soon Spring will be in the air, and with it vacation time, and thoughts of Summer planning for those Fall leaf-peeping expeditions to the mountains where winter arrives early…”
I refer to it as “Eye Witness Copy Writing”. They look out the window, and whatever is going on at that moment, becomes the opening line: “Now that the plow has pushed the slush off to the side…”
Never let an idiot write an idiom.
Ad writing ain’t exactly rocket surgery, ya know…
… and Chris’s Service Station team are specialists in …”
… and talk to our expert, friendly staff …
If I hear those lines again I’ll scream.
I can’t stand it when I hear, “…with over 150 years combined experience…”.
And I will not let our clients use their pets or children in their spots!
We have a sales guy that starts his spots “Attention Coaches!, Attention Hunters! Attention Home owners!, Attention Campers! Attention Sports Fans! and on and on and on……”.
Attention? Really? Everyone that is not a coach or a hunter or a camper please tune us out, this message is not for you! And a client once wrote their own copy to include: “See our weekly deals in this weeks paper”! Gee, thanks. I’ll run right out and pick up that paper….