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WHAT KILLS EVEN GOOD iPHONE APPS

camera iphone app picture voiceAs my buddy Trey stressed in our “iPhone App Secrets” webinar, the missing ingredient for most apps is…

…good marketing.

Strike that. The missing ingredient for most apps is…any marketing.

I don’t know if my video campaign for PhotoVoice will succeed. (The goal of the videos isn’t to make direct sales. It’s to help the app’s search engine rankings.)

But at least I’m trying something other than sitting around, hoping folks somehow will stumble upon my app.

Here’s the second in the series of videos that stars the sublimely talented Mandy Kaplan.

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  • Anonymous February 8, 2012, 9:30 am

    Be curious to see how this pans out. We’re watching you, Dan…

  • Dan O'Day February 8, 2012, 10:14 am

    @Anonymous: Hmmm…D’ya suppose there’s a market for “Watching Dan” app? No, I guess not….