1. Make your website as difficult as possible for people to access. A slow-to-load splash page (“Click Here To Enter”) with lots of flash always is a good start toward frustrating your visitors.
2. Use “Frames” on your website, ensuring that your visitors are unable to bookmark the specific page they’re interested in so they can return whenever they like with minimal effort.
3. Fill your website’s home page with as much crap as you can, so that anyone who lands on it will wonder, “What the heck am I supposed to DO here?”
4. Promote some sort of mailing list to listeners to sign up for — and never mail to it (or mail to it only rarely).
5. Use your Web page, blog, mailing list, Facebook page and/or Twitter feed purely as devices to promote yourself, your events and your sponsors. Don’t bother to make them worth your listener’s time and effort to read or interact with; after all, that takes time and effort, and you’re busy.
