In my in-station workshops, I teach a foolproof system for developing a virtually limitless supply of new ideas for radio features, promotions, branding, etc
I call the process Designing Your Station’s Unique Listening Proposition.
Here’s one of many ideas created by the morning show at Miami’s LITE FM during an in-station workshop a few years ago
Often they turn to their audience for help in understanding some topical issue or providing needed info.
They decided that each morning they’ll compile a list of the “Bright Lights of the Day” (the listeners who called in to help), thank those people in the show’s “closing credits,” and put the daily list up on the station’s website and/or Facebook page.
Note: What a great way to integrate your listeners into your program and to help make them the stars…as well as to encourage them (and their friends) to visit the station website or page more often.
Comments on this entry are closed.
Interesting comment: What a great way to integrate your listeners into your program and to help make them the stars. If you’re suggesting radio drop the top down network format in place of locally driven broadcast centers of excellence, bravo to you!