MONDAY RADIO COMMERCIAL SMACKDOWN: What The HECK Has Happened To Cedars-Sinai Hospital?

by Dan O'Day on January 16, 2012

The first time I critiqued a radio commercial for Cedars-Sinai Hospital, it wasn’t exactly a rave.

Since then, however, their radio commercials have continuously improved.

Whoever is writing and producing these spots…Keep it up.

And ask for a raise.

Comments on this entry are closed.

John Morris January 16, 2012, 5:00 pm

What a great job of telling a story that pulls the audience in.

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Neal Angell January 17, 2012, 10:47 pm

Ditto to John’s comment. And I love how the copy was the appropriate length. This message could’ve easily been destroyed if the client had insisted on cramming in another 30 seconds of information the listener couldn’t care less about.

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