I’ve had the pleasure of working directly with the air staff of Belgium’s Q-Music.
But, alas, I didn’t have anything to do with this clever idea that Erwin Deckers shared with me a while ago….
“We put a gold bar in a big ice cube, suspended in mid-air.
“The weather and a lot of marketing did the rest.
“When the gold bar hit the floor, the listener who correctly predicted the exact time won the gold bar — worth 25,000 Euros.
“It’s great marketing; our cube was in the middle of the biggest shopping area of Belgium.
“It gives you great coverage; we had front pages of national papers and the national TV news covered it.
“And it is great to create talk of the town; EVERYBODY was talking about it.”
Very solid radio promotion idea.
It has:
* Drama
* Suspense
* Audience Involvement
* Quirkiness — In other words, it’s kind of silly (which is good).
* Easy Visualization
* Low Barrier To Entry. (You don’t need any special expertise or qualifications to enter.)
