Final installment in this 5-part series.
Build Your Career (Not Your Job).
Most radio people learn the basics…and then coast for the rest of their professional lives.
They have jobs, not careers.
Let’s face it: The technical demands of being an air personality are about on a par with driving a car. It just ain’t that difficult.
To have a career in radio and not just a job, you need to develop a mastery of performing skills.
But delivering the goods to your audience isn’t always enough to insure professional longevity — especially in this age of consolidation, voice tracking, and mass “downsizing.”
It also pays to promote yourself within the industry and to make friends within your profession.
I dislike the word “networking,” because it conjures images of spending all of your energy handing out business cards and looking to make “contacts.”
But having friends in the industry can be of immense help — for mutual support, inspiration, advice and, yes, even jobs on occasion.
