Chris Thorpe turned me on to the television commercial below:
“I know you always preach about how it’s important for any humour in a commercial to be used to enhance the sales message/call to action and that so many commercials feature humorous material that doesn’t relate to the sales message in any way. I thought this one was different as both the humour and the drama of the piece are used to demonstrate the benefits of the product.”
Usually I say something like, “If you tell a story in your commercial, the story should lead inexorably to the results the product or service promises.”
Just as this TV spot led to (a greatly exaggerated presentation of) the results “Devil Dirt” promises.
After you’ve seen this advertisement just a couple of times, it becomes almost impossible to think of the story without also thinking of the advertiser…and the advertiser’s results.
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Fantastic!
Great commercial love it
What a TERRIFIC commercial! Thanks for sharing it, Dan.