The most important adjective used to describe a great radio promotion director is:
“Proactive.”
Great Promotion Directors probably are overworked.
They have impossible demands placed upon them by all the other departments.
But they’re never surprised.
They think ahead, plan ahead, and act ahead.
And they don’t “wish” or “hope” for what they need.
They think, plan and act ahead of time to get what they need.
