FEEDBACK ON RADIO AIRCHECK CRITIQUE, RADIO TALENT COACHING SESSION

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• Anonymous September 12, 2011, 4:32 am

  One secret that some of the greatest disk jockeys of the past, including Larry Lujack used to do was to write out everything they said for each and every break before they did their show. When you write it out, you have a better chance of not being repetitious.

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• Jon Norton September 12, 2011, 10:45 am

  It sounds like this announcer has a real nice voice, but he’s trying so hard to “be a DJ” that is, it sounds like he’s yelling at me, and his “real” voice gets lost. And to be fair, it’s not that I sounded any different at that point in my career.

  Also, (and I’m guessing this isn’t his fault, it sounds like it’s a station programming style), I didn’t really learn anything from the announcer on this aircheck … there was no “humanity” attached to the artists he was playing. It was all “go to the website, go to Facebook” etc. If I’m listening to the radio, shouldn’t I be able to learn something without having to jump through another hoop? Be nice to hear some background on a song, an album, when an artist will be coming through the area. There was no tie-in to the area, other than a remote was going to happen at Wal-Mart in Hickory Point.

  I hope this doesn’t sound harsh, as it sounds like this announcer has some talent, but it’s not coming across because he either is, or is being coached to be, a “DJ,” and not a real person.

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• Anonymous September 12, 2011, 12:51 pm

  1-Stations keep pushing jocks to push listeners to a website. I always wonder if they come back to the station. I think it is the current trend.
  Then why do we take away stuff that the “jock” can talk about and make it his/her own. Example would be a produced intro to a new record. They just stole something that a jock could talk about and build up. Senseless, but then again stations don’t want jocks to become stars and really let their personalities shine through. Web sites (provided they don’t have as much clutter) can provide the same info with a little more detail.
  2-This jock also needs a lesson on “one to one. and being friendly” He does the right thing using a real name instead of “caller you’re on the air.”
  Slow down a bit and pronounce everything and get rid of “the next song crap.” Tell the song or artist. That’s what jocks are supposed to do..

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• Pete Ferrand September 12, 2011, 2:28 pm

  I’ll bet lots of folks want to get into radio so they can holler at people.

  This guy sounds interesting and friendly in his conversation and none of that in his on-air persona. Plus, he’s not really adding anything to the listener and faced with a choice of him as he is or no jock and RDS song ID’s I’d take the latter. I guess a PD would say “good job” if more interested in formatics than connecting with the listener. Dan used the word “bonding” and that clearly is the problem here.

  Best part of the conversation was listening to Dan’s coaching. Not only did he point out the problems and how to correct them but I believe he did so in a way that RJ can reasonably be expected to listen and change – and that’s the toughest thing in teaching.

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• Ed from The Desert September 13, 2011, 10:37 am

  A well practiced jock with good skills. No doubt. Slick and tight. Dan is right, more humanity and more listener focus would be a nice touch. On the other hand, the station is #2 in the market. I’d like to see the website. Is it as cluttered with hype, 3rd party links and ads as most of them are? Can a first time visitor to either the web page or the Facebook page find what the jock is talking about without having to wade through unrelated links? This is rhetorical. ‘Anonymous’ got me curious. I went to the web page. Same Old. The Facebook page is just endless promo. No content. On the (cynical) plus side, broadcast, web and Facebook are all consistent in terms of style.

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