Avi Cicirean came all the way from Romania to attend the last-ever International Radio Creative & Production Summit.
At the end of a long, exhausting two days, he shot this impromptu video.
(video) 5 Radio Commercial Copywriting Tips
Next post: ENDING YOUR RADIO SHOW – NEVER CAN SAY GOODBYE?
Previous post: RADIO PROGRAMMING: Action is Character
Comments on this entry are closed.
Awesome advice Dan, thanks for sharing, I have trouble conveying the ‘single call to action” step to so many new account execs who insist on
A)writing their own copy when we have a copywriter on staff
B)laundry listing every possible way to contact the advertiser because they didn’t see (A) and are trying to fill.
C)they’re newbies who are doing their very best to land clients in an atmosphere where the purse strings are tight.
Excellent tips thanks for sharing
I wish every one of the salesmen I write for would listen to and adhere to the “single call to action.” I’ve been pushing that for years and they say…the client wants…..well, I want the salesman to explain why your way is absolutely the best way! Thank you for saying so….again!
Thanks, Dan.. Great tips as always.
Whenever you mention the call to action, it reminds me of this one local radio commercial for a small bar / eatery. It’s the type of place you’d stop in for a quick drink or bite to eat.. and you’d have absolutely no reason to ever call them .. yet they finish their radio commercial by giving out the phone number!
Thanks Dan. I was reminded that reaching the targeted audience (in tip 3) can be addressed throughout the process to make effective communication. Too many clients want “everybody” when they would get better results by identifying and communicating with that core target. ID the core target to ID the core message.