First, the radio commercial….
The beginning of a radio commercial should communicate its subject matter — or, at the very least, identify the targeted listener.
But the first 25 seconds of that radio spot is gibberish.
This advertiser is telling us that the future isn’t here yet, huh? What a revelation.
And pointing out that we’re now in the 21st Century? In 2011? By now, “21st Century” has lost most of its novelty value.
Is the commercial message supposed to be about entering the 21st Century? No.
It’s about Wells Fargo’s “Way To Save Savings Account.” It’s “exclusive to Wells Fargo,” which means they’ve trademarked the name.
The commercial message should focus on the results the “Way To Save Savings Account” apparently is designed to deliver:
“We know it can be challenging to add to your savings consistently. That’s why we’ve set it up a program that automatically saves for you….”
Yeah, that’s what the radio commercial was supposed to be about.
As an account holder, I hope Wells Fargo takes better care of my money than it does of its own money that’s been allocated for radio advertising.
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I dont think i want WF to automatically move $1 for me every time i did whatever i was supposed to do to get them to do this….how much is it going to cost me to move it back? lol
…*laughs* ….”the dog petting alarm clock”
my dog has his own alarm….60 pound lap dog *watching dog chew alarm clock* lol
Well it left me way behind. I may be a bit long in the tooth, but surely nobody thinks that fast. Slow it down, give me time to take in what you’re telling me!!
Ok, the bank moves a buck. You forget. You overdraft. WF then charges you $35 overdraft fee. True banking Genius!