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THE RADIO ADVERTISING SALES MANAGER WHO DIDN’T GET THE JOKE

I’ve shared this true story with several people over the years, but I don’t believe I’ve ever mentioned it on this blog.

A while ago, one of my Radio Advertising Letter subscribers wrote to me to say how much he loved my Bad Commercial Generator.

He tried it out, thought it was funny, and went into his sales manager’s office.

“You’ve got to see this,” he said. And he used the manager’s computer go online and demonstrate it.

Within a couple of minutes, they had created a gloriously bad commercial.

The sales manager responded, “Wow! And it’s free???”

(Sigh)

Yeah, it’s free.

radio commercials

"It's Free, And It's Worth It."

So is the iPhone app that allows you to create a bad radio commercial on your phone, email it to friends, tweet it…all kinds of time-devouring stuff.