The latest issue of my Radio Programming Letter includes an audio example of what radio personalities often (but never should) do; a free radio station promotion that takes advantage of “social media” without requiring any technical wizardry; and a radio feature utilizing the creativity of your listeners.
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Dan, I don’t really have an opinion other than I agree that crowsdsourcing creates distance and lack of personalization with the listener. I do, however, would like to know of any suggestions that may be more effective for connecting with the audience on a more personal level.
Thanks!
Been saying this for years. Now that I’m not an on-air personality anymore, but a voiceover guy, I face the same thing in commercial and promo copy. I was recently hired to voice a TV spot in which I was to keep addressing the listener/viewer as (City). I asked about this as delicately as I could and the producer immediately agreed. He said he had raised the issue at several meetings with the client but the client insisted on using the city name. Perhaps they thought it made them sound big.
I voiced it. I got paid. Yet I hate it every time I hear myself say it. Nonetheless, if I turned down every job with bad copy, I’d be unemployed.
I liked what you wrote about Gaia. I fully agree.
I think a lot of this comes from jocks who emulate major TV personalities like Ryan Seacrest who refer to “America” as the audience throughout the whole show.
Anyway, just wanted to give my feedback.
When an NBC TV crew came through XM’s Traffic and Weather department, they made me say, “Good afternoon, Seattle,” even though I never said that. Got me on the air, but . . .
Hey Dan, loved those content ideas in the newsletter. Simple, engaging and effective!
“Good Morning, Vietnam!”. My first thought was that she had just watched in, but I think the Ryan Seacrest comment was more accurate.