The latest issue of my Radio Advertising Letter features an audio sample of a major market radio sales promo run amuck….
A small but strong presentation tip for a radio station whose signal is 100% local…
And a subscriber whose Programming department thinks it’s a good idea to schedule two competing “station signature events” — with different sponsors — on the same night.
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Perhaps the music bed got the best of her. What a ridiculous break. Sounds like too much of the radio you hear these days… no wonder the iPod and Internet ‘pure play’ options found their way so quickly.
Managers, Directors, Coaches – do your jobs and develop talent.
Wow. That was so bad, you could actually hear the announcer getting bored/frustrated/confused/willing to sacrifice a barn full of chickens just to make the pain end.
Dan – h0w many times did you listen to that in order to try and figure out what she was talking about? I’m still not quite sure, and I’m not willing to give it a 2nd chance … lest my ears start bleeding from the torture.
It would be forgivable to a small degree if it was all adlibbed.. . the earnest but unprepared announcer just trying to hit the bullet points.
Sounds like a station promotion. If that was scripted, you could just round up the usual suspects – let me guess – the AE who didn’t have the confidence to give good guidance, the various vested interests who must be mentioned, any and all middle-persons who don’t know any better, a completely clueless copywriter – and give them all the old heave ho. With the full permission of the GSM, of course. Not.
Welcome to contemporary radio promotional “ads” where promos are no longer about the station’s event but another opportunity to sell the sponsor. In the past 25 years our cluster has progressed from promos that “mention” the sponsor to sponsor ads that mention the station event. The cart now pulls the horse!
Sounds like some radio commercials I hear or get from clients. Cram it all in. And the best part…it was written by an agency and they say it works for them in other markets. Oh and please slow the read down and make it more conversational. It sounds rushed. What qualifies someone to be called “agency”?