The fact that I never would watch this show is irrelevant.
The fact that I never heard of it until this 10-second radio commercial came on and 10 seconds later I understood:
A new “reality show” is debuting on CBS
and
the concept of the program (i.e., “what it’s about”)…
…demonstrates that it is possible to run 10-second radio commercials without wasting your money.
(Okay, we’re assuming it’s also heard by people who don’t share my distastes for “reality shows” and celebrity worshipping.)
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I’ve recently been working on scripting 12sec commercials when our station decided to run a “Business Directory”.
Did a bunch of those and battled to fill 30seconds for a couple of days after that.