A number of years ago at a radio convention panel session devoted to the subject of Ratings, the general manager of a station in a very large Southern California market stood up and declared:
“Arbitron’s ratings system makes no sense at all. And I can prove it. My station’s ratings have gone down in every book for the past four years — even though we haven’t changed a single thing on the station for the entire time!”
Sadly, he was telling the truth. When he began as GM, the station had very high ratings. When he finally left, the high ratings were but a distant memory.
Because as the ratings sank lower and lower, the station didn’t change a single thing.
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And this guy was a manager????
That’s the “Peter Principle” live and in person.
And what is the first?
@Andrey: I’ll try to remember to share that here next week.
I think I’ve worked for this guy – certainly so-called operators of equal intellect – recently!