Every now and then a radio station will bring me in to conduct a “Morning Show Tune-Up.”
That’s where I silently sit in on a morning show, try to keep out of everyone’s way, and take notes on what I observe.
(Unfortunately for me, I’ve found I learn more by being inside the studio than by monitoring the program from the comfort of my hotel room.)
Recently, I came across some notes I made on a previous trip that included three Morning Show Tune-Ups in three different markets.
Voila! Material for three blog posts — one comment from each of the three tune-ups.
Desperate For Phone Calls
The morning host was trying to get people to call in for on-air phoners.
He threw out a few possible topics and then ended with, “Call us and comment on anything you’d like to, really.”
That won’t stimulate calls.
Your listeners’ lives don’t lack for people to make comments to. They don’t turn to your radio program because they’re desperate to “comment” on “anything.”
How do you prompt listener phoners?
By talking about issues and topics they care about.
Have you ever started a conversation at a dinner party?
If so, did you begin by saying, “So, is there anything anyone here wants to talk about?”
Or did you begin by saying something that interested you and saying it in a way that encouraged your dinner companions to voice their own opinions?
Comments on this entry are closed.
Apparently the lack of comments here indicates a point “too close to home”…Soooo, Is there anything here anyone will admit? (me, me, ME)