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HOW TO SUCCEED IN RADIO PROGRAMMING (continued)

radio program director advice

Ethics. Try To Have Some.

Ethics.

Try to have some.

Some years ago I heard about this guy who was working his first radio program director job at a well-known, medium market “heritage” talk station.

His previous job: Editor for a radio trade publication.

He ran ads in “the trades,” inviting talk show hosts to apply for work with his station.

And he responded to the job applicants with a form letter that said something like, “You’re not quite ready to work at Radio X. But for $250, I can coach you to improve your talent.”

At best, that’s a conflict of interest.

At worst, it’s fraud: Using his employer’s name and resources to troll for side business.

By the way, under his “leadership” the station’s ratings plummeted. I’ve lost track of the number of stations he worked at, bouncing from market to market.

I just now checked to see where he’s working today.

He’s a “consultant.”

Well, that what he says. Oddly, his website doesn’t mention any current or former clients.