Last week I shared with you the Second Dumbest Thing I’ve Ever Heard In Radio.
Here’s the dumbest thing I’ve ever heard — even though I heard it second-hand, via Ron Stevens.
When Ron was a disc jockey, one of his program directors took him aside and said, “You know, Ron, radio isn’t a popularity contest.”
Um….
Y’know, if ratings are important to your radio station, that’s EXACTLY what radio is: a popularity contest.
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It’s not dumb however, if the PD who said the it initially, has always worked in a one horse town where he thinks arbitron is a foreign language.
Heh. They don’t call it “mass media” for nothing …