(video) CLIENT WHO VOICES HIS OWN RADIO COMMERCIALS

Comments on this entry are closed.

• Ewan Jay Dixon March 23, 2011, 12:27 am

  Dan. We have not really spoken on FB mate but I’m a 34 year radio pro and voice over man. I strongly advocate that clients should leave the voice over’s to professionals. All good if the client gives the voice talent a heads up” on the type of read that they want to have portrayed, but they rarely do this.

  Anyway my thoughts only and keep up the great work, I enjoy your posts 🙂

  Kind regards,

  Jay Dixon
  Melbourne Australia

  Link
• Mary Helen Tylaska March 23, 2011, 1:11 am

  Ha ha! here in Dallas, it’s usually the the trophy wife that gets the goods. DALLAS! Like nails on a chalkboard. I can hear it a mile away.

  Link
• Paul UK March 23, 2011, 2:02 am

  When I inherited the production department at news/talk station LBC in London in 1979 it was towards the end of a very long-running campaign for a chain of cut-price liquor stores. The spots produced by my predecessor had featured the owner not only voicing his ads but also “singing” (I use the term loosely) the jingle.

  The problem was that the spots worked and it resulted in a spate of other local advertisers also wanting to appear in their own commercials and, to make matters worse, LBC’s local advertising ratecard at the time even had a section on production which included the line “To help keep costs down it may be possible to voice the commercial yourself.” It was a long, hard, battle to get it removed.

  Letting the client voice his/her own commercial might have helped to save money, but the ads usually took much, much longer to record as the client learned the hard way that doing voiceovers is definitely not a doddle. In many cases I suspected it wasn’t being done to save money on production but more to feed the client’s ego. At least some of them admitted defeat and they then had salt rubbed into their wounds by sitting in the studio and watching an experienced VO do it properly; and in a fraction of the time.

  Link
• Ricardo Gonzalez March 23, 2011, 10:17 am

  Sooooo many clients I wish I could play this for.

  Link
• Rod Schwartz March 23, 2011, 10:29 am

  Cute. Sets in greater relief the client-voiced spots that *do* sound good and that work for the advertiser. It’s not only possible, but often desirable to put clients on the air – though it usually requires more time, effort, and coaching to make it work.

  Link
• Christopher Rolando March 24, 2011, 5:03 pm

  The best “client voice” ads I have every been involved with have been when I have set a recorder down and talked to the customer…. then cut out PIECES and included them in the ad. If you have smart phone, get the TapeMachine ap. It does a great job and they don’t even have to know you’re recording until you tell them.

  Link
• Rod Schwartz March 24, 2011, 6:17 pm

  What you describe, Chris, is undoubtedly the most consistently effective technique for those who don’t excel at reading copy.

  Link