Last week a new radio program director asked for advice on how to excel at his new position.
My first suggestion was, “Learn all you can.”
Here are two suggestions to keep you on a lifetime learning curve.
Don’t Think You Know Everything There Is To Know.
God save us from people — whether PDs, managers, air talents, or engineers — who think they already know everything about anything.
Really successful people always are looking to improve. They’re always looking for that extra edge.
They know that nobody knows everything there is to know. Not even them.
Don’t Think You Know Everything That’s Worth Knowing.
Even if you’re not one of those jerks who think they know everything there is to know, it’s also important to avoid the trap of thinking you know everything that’s worth knowing.
I remember the day I learned the importance of this principle.
I used to attend a yearly Gift Show here in Los Angeles, looking for cool goodies to get for my PD Grad School attendees.
One year I had planned to go.
But I just didn’t feel like it.
I imagined myself wandering the breadth of the Los Angeles Convention Center, surrounded by endless displays of ceramics and corny novelty items.
I had scheduled the day on my calendar, but I absolutely did not want to go.
Why not?
I couldn’t imagine what they might have that year that I hadn’t already seen. It would be a waste of time.
After much internal debate, finally I forced myself to attend. Even though it couldn’t possibly be worth my time.
I found the coolest seminar gifts there. Some absolutely terrific new goodies for PD Grad School.
What almost prevented me from going, however, was the fact that I couldn’t imagine what I didn’t know.
Remember….
You Don’t Know What You Don’t Know
and
You Can’t Even Imagine What You Don’t Know.
