You know those stupid “romantic comedy” films in which some geeky teenage boy pays a popular girl to pretend to like him?
I heard this the other day on a nearby radio station:
“For a chance to win a pair of concert tickets, all you have to do is ‘Like’ our Facebook page.”
Yes, radio stations should be utilizing social media.
Yes, radio stations should be using Facebook. (Although most stations do it badly, beginning by focusing on a page for the radio station. Mari Smith did an entire seminar on this…)
But there is a difference between offering listeners an incentive to “Like” your fan page and essentially opening the mic and saying, “We’ll give you an incentive to ‘Like’ our fan page.”
The message of that liner focused on the radio station’s desire to get as many fan page followers as possible.
With just a little rewording, they could’ve focused on the listener:
“If you’ve already joined our Facebook page, you’ll be in the drawing for a free pair of tickets. If you haven’t clicked that ‘Like’ button yet but you’d like those free tickets….Well, you know what to do.”
Is that elegant wording? No.
But it’s a lot better than saying, “You don’t have to really like us. But we’re so desperate for Facebook page fans….”
