Many readers don’t know who Arthur Godfrey was; many others only vaguely recognize the name.
Although I remember him from being on TV when I was a kid, I was much too young to fit his target audience.
But Godfrey was a master of Radio as a one-to-one communication medium. And he was known for his folksy, personal, live commercials.
Here is Godfrey’s definition of the only two elements required of a successful commercial:
“Listen to what I’m saying….
“….and believe what I’m telling you.”
He was right.
Get your target audience to pay attention to your sales message.
And get them to believe your sales message.
Nothing else matters.
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heard a commercial the other day saying \ its almost Summer \ well it is summer ,the commercial wasn’t updated , told the rep who told the client , client said \I like the add just the way it is \ sometimes ya just can’t win