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(Video) THE GREATEST RADIO STUNT EVER

Legendary radio programmer Chuck Blore explains that with the astonishing success of “Color Radio” at KFWB/Los Angeles, he brought the format to other markets in the United States.

First came KEWB/San Francisco. And then KDWB/Minneapolis.

And therein lies the tale….

Comments on this entry are closed.

  • Rebecca Young November 20, 2010, 12:21 am

    That’s great! I do wonder how much they spent on creating the “product” for the displays. No way any company would do that today.

  • Howard Joseph November 20, 2010, 2:14 am

    As a native Twin Citian, I absolutely loved this story. Growing up in the 60’s and 70’s, KDWB-AM was my station. WCCO-AM was only good for two things…old folks and school closings. So, this story really hits home. I don’t remember the incident itself, though.

    Awesome post! Thank you very much for sharing!

  • DC Goode November 20, 2010, 6:09 am

    The “Blore Genius” strikes again!
    Reminds me of April Winchell’s 1st campaign for Ortho Fire ant spray
    in Georgia.

  • Mike "MoonDog" Burnette November 20, 2010, 8:54 am

    The promotion epitomizes the creativity of radio. Thanks for sharing!

  • Chuck Boozer November 20, 2010, 10:20 am

    when it was fun and not controlled by a few big boys!

  • Jym Dingler November 20, 2010, 10:20 am

    Ah, the radio I knew and loved. And is now dead.

  • Chuck Boozer November 20, 2010, 10:21 am

    thanks Clear Channel…well done!

  • Timothy Brown November 20, 2010, 10:21 am

    Hey! The machine has a good HMO plan.

  • Sreethi April 18, 2011, 3:02 am

    I keep coming back to this post! Thanks Dan!