MONDAY MORNING RADIO COMMERCIAL SMACKDOWN: Finalist, Most Worthless National Brand Commercial of The Year

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• stew November 1, 2010, 12:19 am

  I have no idea what I just heard. Seriously.

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• Pete November 1, 2010, 12:56 am

  i’ve heard worse

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• scott snailham November 1, 2010, 3:04 am

  Most US nats i’ve heard running on syndicated shows are largely forgettable (except maybe tom bodett for motel 6) too busy with messages and disclaimers (you guys are really lawsuit happy down there) yet when I went through maine in may this year, what did I hear on the air? The majority of the spots were nats. They may not be effective, but the agencies aren’t listening cause they keep turning this crap out.
  There was one nat that kept coming up for nestle, had a line that drove me nuts, thanks to the power of repetition. I guess that one was effective.

  Here’s an idea….average bland joe announcer says “Farmer’s Insurance is bigger then jesus” as an opener. repeats…tries to elaborate his point, but fails…..tags with “but if you want a great deal on car insurance….”

  That’ll get someone’s attention. 🙂

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• Shrop November 1, 2010, 11:13 am

  ahhh . it’s the old “concept that didn’t get off the ground” trick !!

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• mark January 10, 2011, 2:42 am

  Thanks for pointing out what I have been thinking about this radio and TV campaign.. who cares about the university of Farmers… now on the other hand, the Allstate “Mayhem” campaign takes a funny campaign (which I think Farmers is trying to do here) and ties it into their brand name quite effectively… they even have the Allstate “Mayhem” channel on YouTube. Like most Super Bowl commercials, humor without a memorable connection with the sponsor will win agencies awards while doing nothing long term for the client.

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