Radio programming legend Chuck Blore defines KFWB Los Angeles’ relationship with its listeners when Color Radio ruled the L.A. radio market.
(video) CHUCK BLORE, KFWB RADIO…AND WHAT THEY THOUGHT ABOUT THEIR LISTENERS
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…and Chuck did it — attracted, compelled, mesmerized and entertained his listeners in more ways, more inventively and more consistently than most others of whom I can think in this business, Dan-O.
What an endless inspiration.
I love the Chuck Blore video series. Will you be making a DVD available so we can watch the interview in a continuous video? I think it’s something every radio person should watch several times a year. I can see a PD sitting down with his staff and viewing it just before the ratings period starts as a refresher course.
Chuck knows what every business owner should know. You are in business by and for your customers. Everything else depends on your customers loyalty and staying power. While the customers in this case did not pay money, they were the ears you could sell to sponsors. No ears, no sales.