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PROMOTING RADIO SHOWS; RADIO NEWS; RADIO MUSIC

The latest issue of my Radio Programming Letter includes articles about horizontal promoting for radio shows…A tip for delivering radio news more conversationally…And the dangers of playing someone’s favorite song.

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  • James Anthony October 4, 2010, 12:11 am

    hahaha I can’t tell you how many times I have had to remind myself that regardless of how much I can’t stand a song, it’s somone else’s favorite.

  • jim birtch October 4, 2010, 8:46 am

    hi, i remember listening to an aircheck of russ o’hungry i mean o’hara on krla and saying god i hate that song after it played 1910 fruitgum company i think it was and he was bashing it , it probably was crap to him but to the listener who knows j