First, the commercial….
What They're Telling Us To Get Off
Pro: Helpful tips.
Cons: Cutesy writing and an confused, aimless voice over delivery.
But the Call To Action? “Check out our brain teaser…”
Um…Why would we want to do that?
To see how our mental acuity compares to that of other people our age?
To see if we perform well enough not to worry about our brains deteriorating? Or to confirm our fear that we’re experiencing more senior moments than the norm?
The goal of this commercial was to drive targeted traffic to their website.
“Check out our brain teaser” is missing a crucial element: a reason.
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I remember a few of those tips, but can’t recall hearing that Call to Action at all.
Well if you want to go ahead and ruin this brilliant concept by dragging in the client’s name and reason for advertising then go ahead… ruin it! But it will never win an award!
…this was a form of sarcasm, by the way…