(Ninth in a series)
A Loyal Reader Asks:
“How can you teach young jocks to ‘be real’ — to break out of the ‘I’m a DJ’ persona and become communicators?”
Schedule monthly meetings for your entire air staff during which you play only “good” airchecks of other jocks.
Have your jocks tell what what elements were good, and why.
Don’t limit yourself to a particular format. Good radio is scarce enough that it should be celebrated regardless of the type of music or target audience.
